The Epic Failure of Bravestarr: How Can Hubris & Research Be Wrong?



Mattel and Filmation partnered on a property, Bravestarr, in the 1980’s they were sure was going to be the next huge hit like Masters of the Universe.

Instead it lasted 1 season and helped to sink a studio on the process. This is the story of Bravestarr and how market research isn’t always the way to go.

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