Toys “R” Us (Christmas Commercial #4, 1981)

Here’s an animated Christmas commercial for Toys “R” Us, with Geoffrey the Giraffe and his family gathered ’round the fireplace before heading off to the area Toys “R” Us store to sample all the toys being offered – all to a special holiday-themed arrangement of “The World’s Biggest Toy Store…The Biggest Selection” jingle.

This particular (and memorable) ad had aired at least since 1976, but in this form (with a notice towards the end of extended hours – to midnight Monday through Saturday and 10pm on Sunday) was (C) 1981 Toys “R” Us, Inc.

This aired on local Chicago TV on Friday, December 18th 1981 during the 4:30pm to 5:30pm timeframe.

About The Museum of Classic Chicago Television:

The Museum of Classic Chicago Television’s primary mission is the preservation and display of off-air, early home videotape recordings (70s and early 80s, primarily) recorded off of any and all Chicago TV channels; footage which would likely be lost if not sought out and preserved digitally. Even though (mostly) short clips are displayed here, we preserve the entire broadcasts in our archives – the complete programs with breaks (or however much is present on the tape), for historical purposes. For information on how to help in our mission, to donate or lend tapes to be converted to DVD, and to view more of the 4,000+ (and counting) video clips available for viewing in our online archive, please visit us at:


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